As of June 2008, IDE Cambodia has manufactured and sold more than 100000 affordable ceramic water filters. These filters are manufactured locally in Kampong Chhnang with Cambodian clay and rice husks. Coated with colloidal silver, they have been proven to remove 99.9% of harmful bacteria from any water filtered through them. Cost: This video was produced as part of a social marketing effort to inform Cambodians of the benefits of the “CWP”. It was broadcast on two Cambodian national TV networks during the months of July and August 2008. Simultaneously, IDE ran a series of related ads in several Khmer and English newspapers.
Video Rating: 4 / 5